Customer Relationship Management (CRM) System
ثبت نشده
چکیده
What is a Customer Relationship Management (CRM) system? Not only is there little agreement on what it really stands for, there is even less agreement on what constitutes a CRM system, how it should be used, the potential of profitability gain, the impact on customer loyalty, the costs involved, the personnel needed, and the training needed for the CRM personnel. CRM system characteristics are not limited to the CRM products and tools that are currently available in the market, and CRM is certainly not a technique or methodology. There is every reason to believe that the boundaries described for CRM in this book will be constantly enlarging in the coming years (see Section 2.2 “Anatomy of a CRM System”).
منابع مشابه
Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo
customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in...
متن کاملApplication of Customer Relationship Management Systems in Business: Challenges and Opportunities
Customer relationship management (CRM) systems in business are a reality of the contemporary business world for the last decade or so. Still, there are grey areas regarding the successful implementation and operation of CRM systems in business. This paper, through the systematic study of the CRM implementation paradigm, attempts to identify the most important challenges and opportunities that t...
متن کاملInvestigating the Relationship between Customer Relationship Management (CRM) Information Systems and Performance of Economic centers; case study: Bank Parsian
In the information and communication era, management information systems play an undeniable role in organizations. Bank Parsian is a Iranian banking and financial services company, which has a network of 273 banking branch, known as the largest Iranian private bank. This research examines the gaps in customer relationships systems in Bank Parsian based on characteristics of management informat...
متن کاملCustomer relationship management capabilities Measurement, antecedents and consequences
Purpose – This study seeks to extend the resource-based view to the context of customer relationship management. It is intended to develop a measurement model of customer relationship management (CRM) capabilities, and to explore the key antecedents and performance consequences of CRM capabilities. Design/methodology/approach – Questionnaire survey was used to collect data. In order to develop ...
متن کاملForecasting for Profitable CRM using Knowledge and Time Management
Customer Relationship Management (CRM) and knowledge management, have some important issues, in particular, related to lack of success of CRM strategies implementation. Much CRM writing focuses on technology applications, but the critical role of knowledge management is now beginning to be recognized. CRM is definitely related to the discipline of knowledge management thus, the existence of suf...
متن کامل